Job Overview:
We are seeking a highly motivated and experienced Trade Marketing Specialist to lead and execute trade marketing strategies for our brand portfolio. In this pivotal role, you will collaborate with cross-functional teams, including Sales, Brand, Finance, and Operations, to drive revenue growth, enhance profitability, and strengthen key account relationships.
This position offers an exciting opportunity to shape the trade marketing agenda and contribute to the success of our organization by leveraging insights, optimizing processes, and delivering impactful results.
Key Responsibilities:
- Trade Marketing Strategy:
- Develop and manage the annual trade marketing calendar for brands and channels.
- Identify and capitalize on customer-specific and channel marketing opportunities by linking shopper insights to brand strategies.
- Product Introduction:
- Plan and implement strategies for new product launches and line extensions, ensuring distribution, pricing, shelving, and merchandising goals are met.
- Sales and Key Account Management:
- Collaborate with regional teams to develop and execute sales plans.
- Drive national scale-up and profitability for key account and BA (Brand Ambassador) initiatives.
- Budgeting and Financial Acumen:
- Anchor annual budgeting and cost optimization efforts in partnership with the Finance team.
- Provide financial insights to support business decisions and conduct post-analysis to evaluate performance.
- Execution and Analysis:
- Leverage analytics and dashboards to monitor activities and make data-driven adjustments to enhance performance.
- Track competitor activities, including trade and consumer offers, new launches, and activations.
- Collaboration and Coordination:
- Work closely with regional trade marketing and commercial teams to ensure seamless rollout of trade initiatives and reconciliation of spending.
- Portfolio Objectives:
- Support the achievement of portfolio objectives related to distribution, reach, and volume targets.
Required Skills and Qualifications:
- Strong self-starter mentality with the ability to independently manage projects, prioritize tasks, and meet deadlines.
- Analytical mindset with inquisitiveness to identify opportunities and drive value creation.
- Exceptional copywriting and proofreading skills with fluency in written and verbal communication.
- Proven ability to manage projects effectively, ensuring tasks are completed within deadlines and aligned with business priorities.
- Financial acumen and experience in budget management, cost optimization, and post-campaign analysis.
Preferred Candidate:
- Residence Location: Saudi Arabia
- Nationality: Saudi Arabian
Employment Type: Full-Time
Company: FMCG Sector (1–9 Employees)
Location: Saudi Arabia
Nationality Requirement: Saudi Nationals
